Sanlorenzo has bolstered its presence in the Asia-Pacific market by opening a new office in Sydney, marking a significant milestone for the Italian yacht builder and its Bluegame brand.
This expansion follows the acquisition of a 95% stake in Simpson Marine, a key player in the region’s yachting industry, and positions Sanlorenzo to meet growing demand in the dynamic Asia-Pacific market.
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As part of the launch, Bluegame debuts its popular BGX63 in Australia. Known for its innovative design, the BGX63 emphasizes onboard comfort and seamless integration between interior and exterior spaces, reflecting Bluegame’s commitment to sustainable, safe, and high-performance navigation.
Sanlorenzo also showcases two iconic yachts in Australia: the SX76, from its crossover line, and the SD126, a luxury vessel from its semi-displacement series. These models underline the brand’s reputation for combining Italian craftsmanship, innovative technology, and timeless design.
The Sydney office is a cornerstone of Sanlorenzo’s global growth strategy and reinforces its leadership in the Asia-Pacific region, where demand for luxury and sustainable yachting solutions is rising.
CEO Massimo Perotti continues to steer Sanlorenzo’s commitment to innovation and sustainability, highlighted by groundbreaking advancements such as green methanol-powered yachts and hydrogen-fueled chase boats. This expansion underscores Sanlorenzo’s dedication to redefining luxury yachting on a global scale.
Source: Sanlorenzo Launches Sydney Offices with Simpson Marine and Introduces Bluegame to Australia
