Sunreef Yachts has announced a new strategic alliance with Floating Life, appointing the boutique yachting firm as its Authorized Agent in Switzerland’s Italian- and French-speaking regions.
The move signals a major step in Sunreef’s ongoing expansion into key high-end markets, reinforcing its commitment to luxury, innovation, and highly tailored client experiences.
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Francis Lapp, CEO and Founder of Sunreef Yachts, emphasized the importance of the partnership, noting that as the company continues to grow, securing experienced representation in influential markets is essential.
“Floating Life’s expertise and dedication align perfectly with our vision of delivering unparalleled luxury and innovation to our discerning clients,” he stated.
Leading the regional development will be Filippo Rossi, Chief Commercial Officer at Floating Life. With over 25 years of industry experience, Rossi brings a deep understanding of the luxury yachting landscape.
“I have always admired Sunreef for its meticulous craftsmanship and forward-thinking design,” said Rossi. “We share this same mindset at Floating Life, and I am confident that this collaboration will yield exceptional results.”
The partnership strengthens Sunreef Yachts’ presence in Europe and further cements its role as a global leader in the luxury catamaran segment. It also highlights the brand’s focus on delivering personalized service and expert consultation in strategically important, high-value territories.
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